The Wine World Gathers in Sacramento for the Unified Wine & Grape

SACRAMENTO, Calif., Jan 20, 2012 (BUSINESS WIRE) –
For one week each January, Sacramento becomes the focal point of the
wine and grape world as the 2012 Unified Wine Grape Symposium opens at
the Sacramento Convention Center for a three-day run Jan. 24 — 26, 2012.

The event is the largest of its kind in the Western Hemisphere and is
expected to draw 12,000 wine and grape industry professionals from
around the world. “There is no other wine and grape industry event
throughout North America that concurrently offers an exposition and
business information of such magnitude in one place like the Unified
Symposium does,” said Lyndie Boulton, executive director for American
Society for Enology and Viticulture (ASEV), which is a co-organizer
along with the California Association of Winegrape Growers (CAWG).

“In the 18th year of the Unified Symposium, we have attendees from
virtually every wine-producing region of the world learning, sharing
knowledge and networking at this industry leading event,” said John
Aguirre, president of CAWG.

Each day opens with a general session where attendees hear about some of
the most important issues facing the industry. The general sessions are:

–
Tuesday – Quality Grapes and Wine in a Challenging Climate, a
discussion of growing quality wine grapes under changing climate
conditions

–
Wednesday – State of the Industry, where a panel of industry
experts discuss numbers, trends and what’s going on in the wine and
grape industry

–
Thursday – Creating a Successful Branding Tool Box–Brands That Sell,
with experts exploring what vineyard and winery owners need to know
and understand to successfully develop and market their brand

As in past years, each day there are smaller breakout sessions in the
afternoon, organized into four different categories, in addition to the
general sessions. On Wednesday and Thursday the event hosts an industry
trade show with nearly 650 vendors from around the world displaying
their products and services.

Jointly organized by the American Society for Enology and Viticulture
(ASEV) and the California Association of Winegrape Growers (CAWG), the
Unified Wine Grape Symposium represents the collective experience,
knowledge and background of the entire industry. For additional
information and complete program listing with speakers and topics, visit
the Unified Wine Grape Symposium’s website at
www.unifiedsymposium.org .

.

SOURCE: Unified Wine Grape Symposium

          Brown-Miller Communications, Inc.         Ken Freeze, 925-370-9777 

Copyright Business Wire 2012

Article source: http://www.marketwatch.com/story/the-wine-world-gathers-in-sacramento-for-the-unified-wine-grape-symposium-2012-01-20