The public is invited to comment Wednesday on whether the Mendocino Winegrape and Wine Commission is fulfilling expectations and should continue.
The hearing is hosted by the California Department of Food and Agriculture and begins at 9 a.m. at the Ukiah Valley Conference Center at 200 South School Street.
According to the CDFA, state law requires that a hearing be conducted every five years "among eligible winegrape producers and vintners to determine the industry's need and desire" regarding the commission's work.
Some questions witnesses are asked to consider include:
How do the public relations activities, promotional events and other activities of the commission affect the county's winegrape producers, vintners and consumers?
Has the commission helped to keep the county's grape and wine industry competitive with those in other areas of the state and nation?
Have assessment monies been spent wisely, efficiently and according to the authority granted in the commission law?
Has the commission effectively monitored and addressed important trends and issues facing the county's grape and wine industry?
What are the commission's most significant accomplishments and challenges?
A transcript will be made of all testimony and evidence received at the hearing, then CDFA will consider the record to determine whether or not "there is substantial question as to whether the commission should continue."
If the CDFA determines there is a
question, it will submit a referendum among the county's winegrape producers and vintners for a vote. If a majority of those voting approve the referendum, the commission will be given another five years.
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