Wonderfuls are known for sweet taste and health benefits, so Twin Pomegranates Wine has the best of both worlds. The wine produced by Twin Poms has not been pasteurized and does not have artificial ingredients added to change the flavor or color (as some grape wines do). It is said to help fight heart disease, high blood pressure, and free radicals. It also may help with premature aging as well as prevent Alzheimer’s disease.
“Our 100 percent pure pomegranate wine is not a sweet wine,” Nick Davis says. “Since the wine is made from fermented pomegranate juice, it tastes and smells like pomegranate.”
It has residual sugar to balance the large quantities of citric acid in pomegranate juice, but not so much as to taste sweet. In fact, the wine tastes slightly tart. There are a couple other pomegranate wines in the market, but nothing like Twin Poms. Davis says other competitors’ pomegranate wines are sweet while theirs errs on the dryer side.
“Brian and I don’t drink too many sweet wines, therefore, we wanted to produce wine we like and would buy,” Davis said. “All our wines are first of their kind.”
Twin Poms has three varieties: Pomegranate Wine, Sparkling Pomegranate Wine, and Pomegranate/White Wine Blend. They first produced the 100 percent pomegranate wine in 2009. Ten months later, they introduced the pomegranate/chardonnay blend and, last year, the sparkling pomegranate wine was created.
“They are all my favorites but if I had to choose one, it would be the 100 percent pomegranate wine. It has an incredible amount of pomegranate character,” Nick Davis says.
It is a “virtual wine company,” so their wine is made by a winemaker at a custom crush facility in San Luis Obispo. They harvest their grandfather’s pomegranates in Madera, then transport them to San Luis Obispo for processing.
Once the wine is produced, bottled and labeled, the Davis’ then sell and market it in the Central Valley. After making their first batch, they approached Save Mart Supermarkets and were given the opportunity to sell Twin Poms in twenty two stores.
“Our wine sold so well, Save Mart told us they want to expand distribution into all their Save Mart stores and since it owns Lucky’s grocery too, they wanted to place it in all of Lucky’s too,” Davis said. “After selling wine for 16 months, we now have distribution in 243 stores.”
Davis says in the past couple years many consumers are spending less on wine due to the economy, so they’re able to cut out the middleman and sell the pomegranate wines at wholesale prices in the $10-$12 range.
Nick Davis has a degree in Oenology/Viticulture and Brian Davis’ degree is in Marketing, both from Cal Poly in San Luis Obispo. The two came up with the idea of pomegranate wine in the summer of 2008 while thinking of how to get involved in the wine industry. Seeing how competitive and saturated the grape wine industry was, the two decided to make pomegranate wine.
Having a family in agriculture helps too; the brothers know firsthand how crops grow, and the challenges involved in agriculture.
“We know what it takes to get ag products to the store shelf where most people unfortunately, have no clue,” he said. “All this helps us connect with our fans on a deeper level.”
Davis says pomegranate wine is nothing like grape wine, but people compare it to grape wine all the time. Many often ask what it tastes like and are pleasantly surprised by its flavor after trying it. Customers even have started experimenting with using pomegranate wine in cocktail recipes.
For more information visit twinpomegranates.com.
by Kim Horg-Webb
0 comments:
Post a Comment