Vineyard surveys will be mailed in February « NR Market Watch

[Portland, Oregon] – The Oregon Vineyard Survey conducted by the USDA National Agricultural Statistics Service (NASS) produces the widely used Vineyard Report every year. In 2010 it showed wine grape land had increased by more than a thousand acres, while yields dropped by 28 percent. Readers can see this information broken down by grape variety, and also by growing region within the State. Prices and grape losses are published as well. This diverse set of data shows a comprehensive picture of Oregon’s wine grape industry, essential information for successful planning and marketing.
The vineyard and winery program has changes in 2011 driven by the tightened USDA budget. In cooperation with the Oregon Wine Board, NASS reduced the project’s scope, making every attempt to retain the most valuable foundation. While the vineyard information published remains largely the same, several county-level breakouts were discontinued. The detailed winery portion has been dropped altogether. Facing financial adversity, reduction decisions were made diligently in order to preserve the elite quality of core statistics expected by the wine grape industry.
Growers and vineyard managers will receive the 2011 Vineyard Survey in the mail by the beginning of February. Participants may mail back their forms, or respond securely online at www.agcounts.usda.gov. After a few weeks, those who have not yet responded can expect a second mailing as a reminder, and in some cases a phone or personal interview. The anticipated release date for the 2011 Vineyard Report is April 16. As always, careful and complete survey responses are vital for high quality statistics.
Survey participants are guaranteed by law (Title 7, U.S. Code) that their individual information will be kept confidential. NASS uses their information only for statistical purposes and publishes data only in tabulated totals.
Results are available online at http://www.nass.usda.gov/or under “Oregon Publications”. For more information about the Oregon Vineyard Survey, call (800) 338-2157.

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