china wine industry report wine industry was primarily distributed in ...

March 20, 2012
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china wine industry report  wine industry was primarily distributed in three areas – Shandong, Hebei and Tianjin. There were more than 10,000 employees in the wine industry in these areas, accounting for more than 45% of all employees in the industry across China. Based on calculation of Zeefer Industry Distribution Index, the distribution indexes for the above 3 areas were all above 80, and Shandong topped all in China with the industry distribution index of 100.

china wine industry analysis  Chinese consumers’ consumption of grape wine is strongly affected by public opinions. In the review period, foreign grape wines were marketed and advocated as being much better in taste and representing high-quality and premium characteristics. Hence, China market research  imported grape wines, especially those from France, were warmly welcomed by Chinese consumers. china market analysis  According to Global Trading Information Services (GTIS) data, in 2010, imported still light grape wine recorded 65% growth in volume terms, in which France was the biggest import destination to China.

china market entry  While wine consumption in most European countries is levelling out, China has again grabbed the world’s attention with the high growth of its wine market. Wine imports from China in 2010 increased 67% and 81% by volume and by value respectively from 2009. Wine exporting countries such as France, Australia, Italy, Spain, US, Chile and South Africa have had a strong presence in China for years. china wine market report  New brands of different origins are finding ways into Chinese homes each year. This brief provides a quick overview of the Chinese wine market for European SMEs to make a more informed decision when entering China.