china wine industry analysis The sales channels of Chinese domestic grape wines can be divided into two parts: one is for the hotels and restaurants. The other is for the retail sales in the supermarkets. According to the industrial average statistics, the hotel and restaurant consumption accounts for 50% and the left volumes are in the convenience stores, specialty stores and the food stores. Because of the high expenses for entry supermarkets and the channel maintenance and individual consumption characteristics of the grape wines, some grape wine enterprises have started the electronic commercial transaction platform construction. china wine market report The self-built chain terminals receive more and more popular. The market promotion of the imported grape wines adapts the high consumption group orientation.With several-year market culture, the culture of drinking health and fashion grape wines has been accepted by Chinese consumers. The demands for the grape wines are accelerated gradually in China. Although the consumption volumes of the grape wines per capita in China vary from the world’s average level, the total consumption volumes keep rising in Chinese market.
china wine industry report the whole juice grape wines accounted for the major part. The dry and the semi-dry grape wines accounted for over 50% of the total volumes, in which the dry red grape wines accounted for 80% and the dry white grape wines for 20%. The product structures of Chinese grape wines were basically reasonable.For the brand orientation, the concept orientation of Chinese grape wine enterprises has closely followed the international mainstream, including the grape concept, year concept and producing area concept etc.For the brand influences, Chinese local grape wine enterprises had made great accumulation in the advertisement broadcasting and public relations efforts in recent years, especially the drive forces of several large local brands, having made the product reputation of the local grape wine brands exceeding the imported ones.
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