china industry analysis report The huge potentiality of Chinese grape wine market has attracted foreign brands, with the proportion of imported grape wines rising from 15.1% in 2009 to 20.6% in 2010. The import origins mainly consist of such famous production areas as France and Australia. Bottled wines are mostly from France and Australia, occupying respectively 46.3% and 16.2% of the total import volume of bottled wines; bulk ones mainly from Chile, Spain, and Australia, with the respective proportion of 32.9%, 27.5%, and 23.8% of the total import volume of barreled wines.
china market entry consulting However, grape wine, as a relatively new alcoholic drink type, China market research is still rather strange to Chinese consumers. Few people could distinguish real wine brands from adulterated wine. As a result, adulterated wine products have a much stronger presence in the Chinese market,China market research which negatively impacts grape wine’s development in China. The media reported that Bordeaux wine consumption volumes in China have already exceeded its total production volume. Standardisation of the grape wine market and a crackdown on counterfeit goods will be necessary for the further development of wines in China.
2012 china company investigation reports I can not over stress the importance of the fact that in Chinese the word for alcohol “jiu” is used to mean all types of beverages, from beer ‘pijiu” to liquor of all sorts (just called “jiu”) to grape wine, called “putao jiu”, literally, “grape alcohol”. This lumping together of all intoxicating beverages gives us great insight into the traditional use for alcohol, intoxication. Even in modern China alcoholic beverages are generally classed by the general population by how much intoxication it delivers for the money. From this point of view table wine is at the bottom rung of the consumer preference list, with brandy being much higher.
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