china industry reports Changyu takes the lead in cooperation with overseas brands for chateau construction. The company has raised its overall gross margin via the proportion increase of such high-grade products as Century-old Cellar and Chateau Wine. In Q1 2011, Changyu acquired the gross margin of 74.01%, up 4 percentage points year on year; and the top-grade series contributed 25%-28% to its revenue. Along with the operation of three big chateaus (Xinjiang, Ningxia, and Xi’an) in west region, the high-grade grape wine capacity of Changyu will break through 10 kilotons in 2012.
2012 china Consumer Goods Reports China’s high-end grape wine market features robust demand, so the overseas high-end grape wine brands have successively tapped into Chinese market by means of joint venture, cooperation, agents, etc. Yet the pioneer foreign brands like Custer have transferred to self-management model from the complete reliance on Chinese agents.
Exposed to the impact from overseas grape wine brands, the local magnates including Changyu, Greatwall, and Dynasty have learned from the foreign chateaus and increased the input in high-end grape wines so as to maintain the leading positions within the industry.
2012 china Automobile & Traffic Reports I can not over stress the importance of the fact that in Chinese the word for alcohol “jiu” is used to mean all types of beverages, from beer ‘pijiu” to liquor of all sorts (just called “jiu”) to grape wine, called “putao jiu”, literally, “grape alcohol”. This lumping together of all intoxicating beverages gives us great insight into the traditional use for alcohol, intoxication. Even in modern China alcoholic beverages are generally classed by the general population by how much intoxication it delivers for the money. From this point of view table wine is at the bottom rung of the consumer preference list, with brandy being much higher.Exposed to the impact from overseas grape wine brands, the local magnates including Changyu, Greatwall, and Dynasty have learned from the foreign chateaus and increased the input in high-end grape wines so as to maintain the leading positions within the industry.
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