china market research china wine market impact from ... - AskMTG.com

china market research I can not over stress the importance of the fact that in Chinese the word for alcohol “jiu” is used to mean all types of beverages, from beer ‘pijiu” to liquor of all sorts (just called “jiu”) to grape wine, called “putao jiu”, literally, “grape alcohol”. This lumping together of all intoxicating beverages gives us great insight into the traditional use for alcohol, intoxication. Even in modern China alcoholic beverages are generally classed by the general population by how much intoxication it delivers for the money. From this point of view table wine is at the bottom rung of the consumer preference list, with brandy being much higher.Exposed to the impact from overseas grape wine brands, the local magnates including Changyu, Greatwall, and Dynasty have learned from the foreign chateaus and increased the input in high-end grape wines so as to maintain the leading positions within the industry.

Booming B2C wine sales websites are going to educate Chinese consumers and increase their knowledge of grape wines and stimulate grape wine sales in the long term. Some B2C website such as Womai or Yihaodian do not specialise in selling grape wines, china market analysis   but list grape wine as one of their product types on their websites. china market analysis Some websites have developed into grape wine specialists, china market analysis   such as Yesmywine and Nicewine. More wine information, such as wine and brand history and taste features, are listed to help consumers to select the wines. Therefore, people are becoming more knowledgeable about grape wines and will also be attracted by the frequent promotions and consume more grape wine in the forecast period.
china industry research reports Fueled by the rising industry, some medium-sized wine enterprises have also vigorously developed wine business. In 2010, CITIC Guoan Wine divested itself of the capital loss and focused on the main business of wines. In Q1 2011, its revenue substantially climbed 73.57%. China Tontine Wines Group plans to complete the chateau in 2011 and officially launch the chateau wine in H1 2012. Tonhwa Winery has projected the assets reorganization with the parent company of Yunnan Red and will implement the trans-regional collaboration for complementary advantages in grape wine sector.